Upcoming MAPP Workshops
The Division of Tourism is conducting Matching Advertising Partnership Program (MAPP) workshops for the industry or anyone interested in learning about the program. Workshops are scheduled for Jan. 12 and April 12 at 1 p.m. at the Division of Tourism offices in South Charleston. To register, please contact Tonya Conley at Tonya.A.Conley@wv.gov.
Sharpen Your Edge By Registering for the 2012 WVHTA Hospitality University
The West Virginia Hospitality & Travel Association is excited about the upcoming Hospitality University Jan. 21-22 at The Greenbrier. It is a wonderful networking opportunity. Please make your reservations as soon as possible if you want the discount room rate! To register, visit http://www.wvhta.com/attachments/article/29/Individual%20Registration%20for%20WVHTA%20HU%202012.pdf. Deadline for registration is Jan. 13. Email your form to Nora Johnson at wvhta.com or call the WVHTA offices at 304-342-6511. Additional information is available at www.wvhta.com.
Tourism Day 2012
Tourism Day at the Legislature will be held on Monday, Feb. 13. This event helps to increase awareness of tourism’s economic impact on West Virginia as well as provides a great networking opportunity to meet with local legislators and members of your industry. The upper and lower levels of the Capitol will display more than 80 tourism exhibits. We hope you will plan to participate and we look forward to seeing you. Register at wvtourism.com. Forms must be received by Jan. 31.
The Greenbrier Classic Wins “Best Of” Awards From PGA Tour
The Greenbrier Classic was honored by the PGA TOUR at the Tournament Advisory Council (TAC) meetings last month, winning awards for “Best in Class,” “Best Special Event” and “Best Branding and Signage” during the 2011 tournament at The Old White TPC.
The coveted “Best in Class” award was bestowed upon The Greenbrier Classic to honor excellence in several areas. The Greenbrier Classic’s annual Concert Series helped the tournament share top honors for “Best Special Event” in 2012. The Greenbrier Classic earned “Best Branding and Signage” for the second consecutive year for its first-class presentation on multiple levels, including the event’s welcome signage, clubhouse carpet inlay and floral display in front of the 18th tee.
Greater Parkersburg CVB Board Announces New President-Elect
The Greater Parkersburg Convention & Visitors Bureau’s board of directors has approved that Mark Lewis will serve as the organization’s next president. Lewis, a native of Parkersburg, will come to the CVB with 30 years of frontline tourism experience. He currently serves as the executive director for the West Virginia Professional River Outfitters (WVPRO) based in Fayetteville, where he worked on behalf of a diverse group of whitewater rafting entrepreneurs on a variety of issues.
An official meet-and-greet to welcome Lewis is planned for Feb. 9 at the Parkersburg Art Center in conjunction with the CVB’s annual meeting.
Hospitality & Tourism Management Program Upgraded to ‘Area of Emphasis’ at WVU
A curriculum designed to meet the demands of West Virginia’s tourism industry has advanced to the next stage, as the Hospitality & Tourism Management program at West Virginia University’s business school has been upgraded to an “area of emphasis.”
The four core courses for the program include Hospitality & Tourism Leadership, Hotel Operations, Tourism Management and Restaurant Operations Management. Teaching Assistant Professor and Program Coordinator Frank DeMarco said there is demand for the curriculum, and that West Virginia’s tourism and hospitality industry will benefit as a result.
He explained that the hospitality and tourism industry has qualified individuals to fill positions in day-to-day operations, but industry employers must many times look outside West Virginia to fill management positions. This program, he said, would help change that.
For more information on the WVU Hospitality & Tourism Management program in the WVU College of Business and Economics, go to http://be.wvu.edu/management/hosp_tourism.htm.